LEARN · BUDGET HONESTY
Spending less than $1,500 a month on ads? You don’t need us yet.
Below that, a week of data isn’t enough to prove anything, and paying us to watch it would cost more than the answer is worth. Here is what to do instead.
01
Ask every caller where they heard of you, and write it down.
One line in a notebook or a spreadsheet: date, name, what they said. It is crude, it is free, and after a month it tells you more than any dashboard you are not paying for.
02
Put a different phone number on your ads than on your truck.
Google Ads can show a forwarding number on your ads at no extra cost, and it reports the calls. If ad calls come to one number and everything else comes to another, you can count them without any software.
03
Come back when the budget passes $1,500 a month.
At that level a week produces enough clicks and calls to see a pattern, and a pattern is what a report needs. Below it, you would be paying to confirm noise.
THE CHECKLIST
Want this as a one-page checklist by email?
ALREADY OVER $1,500 A MONTH?
Start with the $750 audit.
A fixed-scope teardown of your ad tracking, in writing. Credited toward setup if you continue.