TRACKING · WEEKLY REPORT
A tracking report you’ll actually read.
Per-channel calls, forms, and clicks tied to the ad that caused them. Conversion feedback sent back to Google. Explained every week by a human, in plain English.
[SLOT · 1 sentence — which channel produced the most booked jobs this week, and what each one cost.]
[SLOT · 1 sentence — what changed against last week, and the likely reason.]
[SLOT · the one thing to do before next Monday.]
THE CONFIDENCE GAP
18%
of small-business owners are very confident their marketing works.
You’re paying for leads. Which ones did you actually pay for?
You run Google Ads. The phone rings. Some of those calls came from the ads. Some came from a neighbor’s referral, a truck wrap, or a search that found you for free. Right now, you’re paying as if all of them came from the ads.
Only 18% of owners are very confident their marketing works. 37% raised their budgets anyway. A dashboard that shows clicks and impressions doesn’t close that gap. A report that names each call and its source does.
82% of business owners can’t say for sure their marketing works. Our clients can.
Source: Constant Contact, State of Small Business Marketing.
WHAT WE WIRE
Every source, one line, one report.
Your website, call-tracking numbers, forms, and ad platforms all feed the Designer.Hosting platform. It tags every lead with its source and sends the conversion back to Google. Then a person reads it and writes your week up.
THE REPORT
One page. Arrives Monday morning.
Weekly, or monthly if that’s the pace your business runs at. This is the whole product. What follows is the structure; the numbers are a labeled slot until a real, sanitized week replaces them.
[SLOT · which channel produced the most booked jobs this week, and what each one cost.]
[SLOT · what changed against last week, and the likely reason.]
[SLOT · the one thing to do before next Monday.]
01
Every channel, by source
Calls, forms, spend, and cost per lead, for each place a customer could have come from. Organic and referral sit in the same table as ads, so you see what you paid for next to what you didn’t.
02
The highlighted line
The channel that mattered most this week carries the mark. It is the one number to look at if you look at nothing else.
03
Missed calls, after hours
Every call that rang out is counted, with the estimated job value beside it. This row is how most clients decide they want an AI voice agent.
04
Feedback to Google
How many real conversions were reported back into your Google Ads account this week. This is what makes the platform bid on the calls that turn into jobs instead of the ones that don’t.
05
Plain English
Three sentences from the person who read your numbers. What happened, why, and what to do. No jargon, no dashboards.
Google Analytics estimates. We count.
Every call and form tied to its source. Not sampled, not modeled.
Great marketers love us. Bad marketers hate us.
If the person running your ads is good, our report is the best sales tool they have. It shows the calls their work produced, one line at a time, with a cost beside each one.
If they are not, the report shows that too. Not with opinions. With the calls that never came and the spend that produced nothing.
We don’t run ads, so we have no stake in which way it comes out. We just make sure the number is right and that you understand it.
THREE TIERS
Described by what you’ll know, not by what’s in the box.
Pricing is set on the call, after we’ve seen your current setup. Every tier starts with the $750 audit, credited toward setup.
01
Proof
You know where every lead came from. Calls and forms tied to their source, in a report a human reads and explains. Monthly.
Pricing on the call
02 · MOST BUSINESSES
Accuracy
Everything in Proof, every week. Plus Google Ads reporting and conversion feedback to Google, so the budget moves toward the calls that become jobs.
ROADMAP Server-side capture, so fewer conversions are lost to ad blockers and browser limits. Coming; not yet included.
Pricing on the call
03
Command
Everything in Accuracy, plus Meta Ads reporting, SEO findings — what to hand to whoever does your SEO — and site-structure reports. Every location and channel you run, in one report.
Pricing on the call
WHO THIS IS FOR
Businesses spending $1,500/month or more on ads.
That’s the minimum. Below it, there isn’t enough data in a week to prove anything, and we won’t charge you to find that out.
Spending less? You don’t need us yet — here’s what to do instead.
THE NEUTRALITY PLEDGE
We don’t run ads. We don’t do SEO. We don’t design websites. We never will — so our numbers have no thumb on the scale.
START HERE
$750 Tracking Audit · one-time · credited toward setup
What’s firing, what’s double-counting, what percentage of your leads have no source, and whether Google is receiving conversion feedback. If your tracking is fine, we’ll say so.